With these luxurious Charisma Soft 100% Hygrocotton towels, you will experience an impressive absorbency assured by the patented hollow core cotton technology. The new Charisma Soft has a special weave that enhances softness. Already soft to the touch, the new Charisma grows even softer, wash after wash. With the Spot Stop color protection you don't have to worry about discoloration from common cosmetic ingredients in acne lotions and dental whiteners. Experience a new level of Luxury and Performance.