The dual loop structure means your skin only feels cotton. Enjoy the softness of cotton with the benefit of an Everplush microfiber towel core! Our testing results show that Everplush towels dry 30% faster than traditional terry towels so you can expect to dry off quickly and your bath towels will be ready for their next use in no time! Instant absorption as the microfiber towel core pulls water away from your body, drying you faster than 100% cotton bath towels. Our towel testing results show that these towels absorb 7 - 8x their weight in water even after 50 washings. Compared to cotton towels, which lose absorbency after their first ten washings, Everplush is designed to always stay absorbent. The Everplush technology ensures that towels last longer than normal cotton towels. With an always absorbent dual loop structure, the cotton feels soft and plush with each wash and stay absorbent for longer. Great as travel towel and camping. The perfect dorm towel!